Market Your Library
How-To Materials:
Use these guidelines and templates to help promote your library's resources:
Press Release Template
The Press Release Template explains the correct format for a news release. Use it as a guideline to generate publicity or to highlight a subject of interest. You may want to present noteworthy and timely information to print, broadcast and community cable outlets.
Publicity Guidelines
Many companies use public relations to supplement other promotional efforts. It is an extremely powerful tool that should always be part of your marketing mix. Use this 5-step guideline to make sure your public relations efforts are closely coordinated with your promotional campaigns so that the greatest effectiveness can be achieved.
Print/Design Production Guidelines
The print production process is critical to the success of your direct mail efforts. A fundamental understanding of the design and production process will ensure that your final campaign elements reflect your original concepts. Use these guidelines to familiarize yourself with several types of direct mail formats as well as various design requirements.
Mail House Guidelines
Direct mail is an effective, efficient and economical way to deliver your message to your customers. Direct mail traditionally offers several key advantages over other forms of marketing, including flexibility, reach, along with the ability to target and drive response. Use these guidelines to familiarize yourself with the procedures involved in a successful direct mail campaign.
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